Flock! Exhibition

The Flock! exhibition explored the diverse and dynamic uses of flock. It provided an understanding of the applications, benefits and important qualities and uses of flock through the exploration of an array of historical and contemporary flocked objects. The exhibition explored how flock is used across a variety of contexts, including interior design, publishing, and fashion design. It addressed the importance of flock as an important process and surface treatment that is widely used. Importantly it explained that flock is a distinct process and outcome that is not to be mistaken as velvet or referred to just as a ‘fuzzy’ surface.
The exhibition provided visitors with an understanding of flock and how and why it continues to endure and appeal.