Integrating Bespoke Avatars into Digital Fitting Methods to Improve Fit

With the increasing reliance on digital technology globally, the adoption of industry 4.0 within the fashion industry has accelerated. The full 3D digital production process is at the forefront of fashion innovation, however legacy issues such as traditional size charts persist.
Inclusivity of diverse body shapes is a major issue for the fashion industry. By adopting a new approach, this research introduces a new process that has the potential to improve customer satisfaction and reduce waste.
This study evaluates the traditional size chart by comparing the industry standard to 3D body scan data from participants, focusing on the use of avatars and body scanning to improve the fit process and challenge the existing sizing system implemented throughout the fashion industry. This provides the foundation for a pilot study of a novel virtual fitting room which explores digital process as an alternative to the traditional size charts.
The result of this research is a prototype for the avatar library 'fitting room', that contains the 'real women' avatars from body scans. 3D avatars can be beneficial in both improving fit and reducing waste within the fashion industry. Further development of the avatar fit library will be available for industry to utilise in the fit process from design through to sampling and production stages. This prototype demonstrates a means to disseminate this research in an innovative and engaging way.