AI at the fuzzy front end - creative iteration in design

Artificial intelligence is a transforming design practice. This research explores human-AI interaction in relation to human centred design principles in early stage design projects. Using a qualitative workshop methodology, this empirical study took a multidisciplinary team of participants from a yacht manufacturer through a series of divergent, discover phase activities that were augmented by AI tools. The results demonstrated how the advanced capabilities of AI to rapidly analyse vast quantities of data could be purposefully implemented to enhance engagement. the role off facilitator as an intermediary between the AI and participants allowed the interface between human and AI to be moderated and provided insights into effective effective use of AI during the fuzzy front end.